Recommend this page

DIGITAL MARKETING COURSE

 Launch your career with a 360-degree understanding of digital marketing

COURSE BUILT IN COLLABORATION WITH
COLLABORATION

Overview:

Gain real-world experience running live campaigns as you learn from top experts in the field.

Launch your career with a 360-degree understanding of digital marketing.

Program Info

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook.


Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

1

Course 1

Marketing Fundamentals

Becoming a digital marketer is a journey - let us be your guide.


In this course, we give you a framework to help you organize and plan your approach.


We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree as examples of how to apply what you learn in both B2C and B2B contexts.

  • Welcome to Digital Marketing
  • The Digital Marketing Framework
  • What: Your Business
  • Who & When: Your Customer
  • Where: Marketing Channels
  • Why: Marketing Objectives & KPIs

Project 1: Prepare to Market

In this first project, you’ll prepare for your new role as a digital marketer.


You can choose to market your own company or a Sandbox B2C or B2B product we've provided. You’ll market a B2C or B2B product;


You'll summarize the business model of the company, articulate the marketing objective, and develop a target persona for the product you choose to market.

2

Course 2

Content Strategy

Content is at the core of all marketing activity.


In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.


  • Plan Your Content Strategy
  • Create Content
  • Distribute & Promote Content
  • Optimize Website UX & Landing Pages
  • Measure Impact
  • Jobs in Content Marketing

3

Course 3

Social Media Marketing (Organic)

Social Media is a powerful channel for marketers.


In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.


  • Social Media Landscape
  • Social Media Channels
  • Social Media Content
  • Implement & Monitor Campaigns
  • Measure Impact
  • Jobs in Content Marketing

Project 2: Market your Content

In this project we want you to practice producing and marketing content about a subject you know very well – yourself!


First you are going to write a blog post.


Next, you’ll craft social media post for three social platforms to share your blog post with your audience.

4

Course 4

Social Media Advertising (Paid)

Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message.

In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

  • Intro to Social Media Advertising
  • Platforms for Social Ads
  • Facebook - Getting Started
  • Facebook - Create Ad Sets
  • Facebook - Create and Manage Ads
  • Jobs in Social Media Advertising

Project 3: Run a Facebook Campaign

Create, manage, and monitor an advertising campaign on Facebook for a Sandbox B2C, B2B product, or your company’s product/service.


While the campaign is live on Facebook, you will test and optimize your campaign to achieve the best ROI possible.


5

Course 5

Search Engine Optimization (SEO)

Search engines are an essential part of the online experience.


Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.

  • How Search Works
  • Keywords
  • On-Site SEO: Optimize UX & Design
  • Off-Site SEO: Link-building
  • SEO Audit & Future of SEO
  • Jobs in SEO

Project 4: Conduct an SEO Audit

In this project, you will audit a website or your company’s website and recommend actions to optimize its ranking in search engine results.


You will recommend a target keyword list, evaluate the design and the UX of the site, and recommend improvements.


6

Course 6

Search Engine Marketing with AdWords (SEM)

Optimizing visibility in search engine results is an essential part of Digital Marketing.


Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives.


In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

  • Adwords & Keyword Selection
  • Create Text Ads
  • CPC Bidding
  • Navigate AdWords
  • SEM Metrics & Optimization
  • Jobs in SEM

Project 5: Run an AdWords Campaign

In this project, you will create, execute, and monitor a search engine marketing campaign on the AdWords platform for a Sandbox B2C or B2B product or your company’s product/service.


While your campaign is live, you will test, monitor, and optimize your results for the best possible ROI.


7

Course 7

Display Advertising

Display advertising was the first form of advertising on the web.


It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting.


In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords.

  • How Do Display Ads Work?
  • Display Ads & Targeting
  • Sales Models
  • Display Ads in AdWords
  • Video Advertising
  • Jobs in Display Advertising

Project 6: Evaluate a Display Ad Campaign

In this project you will evaluate the results of a display advertising campaign and create a presentation of the results for management.


Your summary will include the targeting strategy, creatives used, the results of the campaign, along with recommendations on how to improve the campaign.


8

Course 8

Email Marketing

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey.


In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

  • Email List Generation
  • Create an Effective Email Campaigns
  • Create an Email Plan
  • Measure Results
  • Jobs in Email Marketing

Project 7: Market with Email

In this project, you will plan and prepare an email marketing campaign for a Sandbox B2C or B2B product or your company’s product/service.


You will write an e-mail, and evaluate the results of an email campaign.


9

Course 9

Measure & Optimize with Google Analytics

Measurability is what makes Digital Marketing uniquely powerful.


Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts.


In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

  • Get Oriented in Google Analytics
  • Understand Your Audience
  • Evaluate Acquisition
  • Understand Behavior
  • ​Evaluate Conversions
  • Optimize Campaign Budgets
  • Jobs in Marketing Analytics

Project 8: Create your Portfolio

In this project, you will summarize the different marketing campaigns you executed and reflect on the results.


You will evaluate the ROI of your campaigns, compare the results across platforms, then formulate recommendations for future marketing action and budget allocation.

Categories: Business